Event Details

Date: Saturday, April 10, 2027
Location: Town Brewing , 800 Grandin Road, Charlotte
2027 Expected Attendance: 400+ participants
2026 Stats: 300 participants, 350+ attendees

Why Sponsor?

  • Meaningful Visibility — Recognition before, during, and after the event through promotions, participant engagement, and on-site activations.

  • Community Connection — Direct engagement with residents, families, small businesses, and community leaders.

  • Brand Alignment — Position your organization alongside health, wellness, community connection, and neighborhood vitality.

  • Community Trust — Build a stronger local presence by investing in a growing event with expanding reach and impact.

  • Purpose-Driven Partnership — Go beyond logo placement by helping create healthier, more connected, and more vibrant neighborhoods.

Our Target Audience

  • Participants from across Charlotte, with strong connections to the Historic West End
  • Family-friendly event welcoming runners, walkers, skaters, and neighborhood residents
  • Promotes health, wellness, and active community engagement
  • Connects sponsors directly with residents, families, small businesses, and community leaders
  • Thousands reached through social media, email, and community promotion
Five Points 5K

Sponsorship Opportunities

We offer these sponsorship packages:

Diamond Sponsor – $10,000:

  • Naming rights (Five Points 5K presented by…)
  • Sponsor recognition from emcee
  • Branded photowall
  • Opportunity to make opening remarks
  • 5 free registrations and discount code ($5 off) up to 25 uses
  • Community newsletter feature – 1 page
  • Feature on 5PCC official website
  • Largest logo placement on t-shirt and logo on medal lanyard
  • Full physical banner at event
  • Your branded materials in attendee welcome bags
  • Exhibition booth for your sales and marketing activities
  • Social Good Marketplace – a curated post-event email featuring your products/services

Platinum Sponsor – $5,000:

  • Sponsor recognition from emcee
  • 3 free registrations and discount code ($5 off) up to 10 uses
  • Community newsletter feature – half page
  • Feature on 5PCC official website
  • Logo placement on t-shirt
  • Half physical banner at event
  • Your branded materials in attendee welcome bags
  • Exhibition booth for your sales and marketing activities
  • Social Good Marketplace – a curated post-event email featuring your products/services

Gold Sponsor – $3,000:

  • Sponsor recognition from emcee
  • 1 free registration and discount code ($5 off) up to 5 uses
  • Community newsletter feature – quarter page
  • Feature on 5PCC official website
  • Logo placement on t-shirt
  • Logo on physical banner at event
  • Your branded materials in attendee welcome bags
  • Exhibition booth for your sales and marketing activities

Silver Sponsor – $2,000:

  • Sponsor recognition from emcee
  • Community newsletter feature – logo
  • Feature on 5PCC official website
  • Logo placement on t-shirt
  • Logo on physical banner at event
  • Your branded materials in attendee welcome bags
  • Exhibition booth for your sales and marketing activities

Bronze Sponsor – $1,000:

  • Sponsor recognition from emcee
  • Community newsletter feature – logo
  • Logo placement on t-shirt
  • Logo on physical banner at event
  • Your branded materials in attendee welcome bags

Friend of Five Points – $500:

  • Community newsletter feature – logo
  • Logo placement on t-shirt
  • Logo on physical banner at event
  • Your branded materials in attendee welcome bags

In-Kind Donations:
If your company would like to donate a product or services, please contact us. You/Your company will receive recognition in the race packet.

Prize Donations:
We would gratefully accept any merchandise or gift certificates that can be given as race prizes.

Five Points Community Collaborative is a non-profit organization with a 501(c)(3) tax-exempt status. All Donation are Tax Deductible.

Sponsor deadline November 1, 2026

Diamond $10,000 Platinum
$5,000
Gold
$3,000
Silver
$2,000
Bronze
$1,000
Friend
$500
Naming Rights, Branded Photowall, and Opportunity to Make Opening Remarks X
Sponsor Recognition from Emcee X X X X X
Free Registration(s) & Custom Discount Code ($5 off) 5 Free + Discount Code (up to 25 uses) 3 Free + Discount Code (up to 10 uses) 1 Free + Discount Code (up to 5 uses)
Community Newsletter Feature One Page Half Page Quarter Page Logo Logo Logo
Feature on 5PCC Website X X X X
Onsite Logo & Branding Placement Largest Logo Placement on T-shirt & Logo Placement on Medal Lanyards X X X X X
Physical Banner – Event Signage Full Half Logo Logo Logo Logo
Your Branded Materials in Attendee Welcome Bags X X X X X X
Exhibition Booth X X X X X X
Social Good Marketplace (post-event email) X X